GOFAR-SMASHES-CROWDFUNDING-TARGETS-WITH-A-200000-CAMPAIGN

GoFar is a patented device that tracks energy consumption in cars and gives instant feedback to drivers so they can improve their driving, making it more efficient. The Car monitoring startup has smashed its crowdfunding goal, raking in $205,000 from more than 1208 backers. The young tech company actually had already passed its goal of $US50,000 within 50 hours.
As a result the Aussie startup has caught the eye of the international press, with GQ naming its product one of the “coolest things in the world”.
GoFar co-founder Ian Davidson told StartupSmart the campaign was a success because the local startup community really rallied behind the product.
Davidson says it also didn’t hurt that people have been crying out for smart technology to help improve their driving. He also points out that user feedback was always the ultimate goal of the crowdfunding campaign, irrespective of whether or not the team reached its target.
Danny Adams, a former aerospace engineer has been working on the device for four years, in the evenings and on the weekends. After raising a $450,000 round of funding led by the Sydney Seed Fund, he recruited a team of four from within Pyrmont-based startup coworking space Fishburners.
GoFar will continue to sell their device directly to consumers but will focus their sales attention on fleet managers.