KIDMAN CATTLE CROWDFUNDING

​Over 5,000 backers wasn't enough to carry DomaCom’s now abandoned crowdfunding bid for S.Kidman, with the company deciding to re-direct their funds towards a smaller North Queensland pastoral target. An $8 million 120-year-old family beef operation at Charters Towers.
DomaCom’s fractional property investment trust model attracted pledges totalling about $80 million after launching its belated and unconventional tilt at the Kidman pastoral business when Chinese corporate bidders were initially named as likely buyers last year.
Small-scale “mum and dad” investors and a number of farmer partnerships rallied behind DomaCom’s push to have the sale opened up to ordinary Australians who wanted to keep the iconic Kidman name and its beef properties Australian-owned.
Whilst the funding didn't actually translate into a purchase, it's full credit to the platform for giving the crowd a voice in a transaction