feeding on experience

The CFIA enquiry line is open, and too often we end a call, thinking 'I must write that down'.

​So today, is a good day to start;

​We asked; Consider your expectations; are they including general PR, marketing, customer base?  If that’s the case, the a campaign is usually worthwhile, even as a test bed exercise. If you are simply looking for funds it’s rarely the right place to start.
 
Remember; the first rule in crowdfunding “you bring the crowd”. Invariably, people you don’t know will only back a winner. Be sure to secure insider support or you are at risk of falling flat, fast!
 
Be sure to work out what you are targeting. Is it donations (or quasi donations), or is it about the product(s)? Get inside the backers heads and be cynical. If I part with my funds, what’s going to happen? What’s the risk? What does it say about me?
 
Keep in mind the size and activity of your social base. When we looked at flow hive, they had 1000’s of likes, and hundreds of shares, and that was before they launched the campaign. Get into PR mode, and be edgy. People need to get on-board with your journey and be keen to share it with others.
 
to-be-continued....